Gardenia Bookstore needed a brand identity that reflected its warm, inviting atmosphere so I designed a logo that combines delicate vinery with book imagery, symbolizing growth, knowledge, and timeless elegance.

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The color palette—featuring a soft green, pink, brown, and white—creates a natural, calming aesthetic that enhances the brand’s organic and literary appeal. I extended this identity across various touchpoints, including a custom brand pattern, refined stationery, elegant packaging, and a visually striking magazine ad.

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To bring the brand to life digitally, I designed an engaging UI experience and developed a smooth logo animation, ensuring Gardenia Bookstore maintains a cohesive and memorable presence across print and digital platforms.